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Digital Account Opening: Keys to Increasing Sales and Engagement

Javelin/ Gro Webinar

Expanding Digital Sales with Multi-Product Checkout Capability

Celent / Gro Webinar


Live Demo! Q2 Gro Digital Account Opening Solution

Digital Account Opening: Keys to Increasing Sales and Engagement

Moderator:  Emmett Higdon, Director of Mobile, Javelin Research
Mark Schwanhauser, Director of Omnichannel Financial Services, Javelin Research
David Eads, CEO, Gro Solutions


More than half of all checking, savings, and credit card accounts are opened through digital channels today. Consumers increasingly expect to complete most new account applications in one sitting through a single channel. Few banks today, however, deliver this single channel ideal, forcing customers through multiple channels to research, apply and complete the process.

In addition to increasing friction, frustration and abandonment, banks are missing key opportunities to cross-sell additional products and services through an integrated digital account opening and onboarding experience.

Join Javelin and Gro Solutions as we uncover where institutions are falling short today and highlight the key steps necessary to turn digital window shoppers into buyers.

During this webinar we’ll discuss:

  • What channels consumers most often turn to today for the five steps of account opening: to research accounts, initiate applications, provide documentation, seek assistance or advice, and complete the process.
  • Why digital channels continue to fall far short of the branch benchmark for completing the process in a single session within one channel.
  • How banks can lift conversion rates and dramatically increase customer engagement by better integrating key pieces of their digital account opening process.

Expanding Digital Sales with Multi-Product Checkout Capability

Moderator:  Bob Meara, Senior Analyst, Celent
Speaker:  Paul Mackowick, Chief Revenue Officer, Gro Solutions

Most banks begin their digital customer acquisition efforts with DDA/savings or loan accounts, and then look to expand to other products down the road. But why wait? Cross-selling other products, when done right, only needs to be done once, and with one application. Savvy bankers are now opting for a more unified digital sales approach, taking cues from online retailers such as Amazon.com for successfully delivering a multi-product checkout. 
You’ll learn how to:

  • boost sales opportunities for second-tier products
  • turn abandoned applications into hot leads
  • engage and connect with your digital customers in new ways


LIVE DEMO! Q2 Gro Digital Account Opening Solution

  • When:  Monthly on Tuesdays at 1pm ET (New dates coming soon!)


Register to attend one of our no-pressure sessions to see a live demo of Q2 Gro Checkout™, our leading digital checkout and account opening solution.

You will see clear examples of:

  • our innovative methods for automated data collection
  • how we reduce mobile account opening time to under 4 minutes
  • a customer-focused experience
  • customization and configurability to support your brand

October 31

American Banker Hosts Gro: Converting Leads to Customers in a Digital World

  • When:  Tuesday, October 31, 2017  |  2pm ET
  • Moderator: Mike Sisk, Contributing Editor, American Banker
  • Speaker: David Eads, CEO, Gro


While banks have been successful at moving almost all (85%) of the day-to-day customer interactions to digital channels, their traditional sales process still relies heavily on branch traffic that simply no longer exists. Currently, banks and credit unions are not able to close sales in the same place consumers are shopping, and this disconnect is quickly leading to lost sales and a sharp decrease in new customers.

FIs must align their sales and marketing efforts to meet the expectations of today’s digital-savvy customers and continue to attract and convert leads into customers. In this session, David Eads, CEO of Gro, will discuss the importance of having a digital sales platform to bring the digital checkout process and marketing efforts together to increase customer growth.

Attend this session to learn how to:

  • Leverage the rich data you already have in your legacy banking systems
  • Create highly-targeted campaigns to get the right offer to the right person at the right time
  • Use digital calls-to-action to funnel prospects and customers directly into the checkout process
  • Streamline application workflows to reduce abandonment and increase acquisition